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Guest profile
Your guest profile is the master file the hotel keeps on you, separate from any single reservation. It includes basic info (name, contact, language, passport number for international travel), stay history (how many nights, average spend, last visit), preferences (pillow type, room location, dietary restrictions), loyalty tier and points balance, and any VIP flags. Some profiles include notes from previous stays, "prefers quiet rooms," "celebrated anniversary March 2024," "allergic to feathers." To see what's in your profile or correct errors: ask the front desk, contact the loyalty program, or in Europe/California submit a formal data request (GDPR/CCPA). Profiles can transfer across properties within the same brand.