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Sleep & Set-jetting
Sleep Tourism
['sleep retreat', 'sleep stay', 'sleep recovery travel']
Sleep tourism designates stays whose central objective is the measurable improvement of sleep quality, duration and regularity. The programme combines chronotype assessment, light polysomnography, dietary adjustments, circadian lighting, caffeine management and cognitive coaching. Hospitality Net 2026 and Skift Luxury Hotel Themes 2026 rank this segment among the fastest growths in premium wellness, supported by documented concern from executives over-exposed to stress and jet lag. The American Hotel & Lodging Association 2024 cites Park Hyatt New York, Six Senses Ibiza, Equinox Hotels and Rosewood as the first structured operators on this theme. A little-known fact: according to Wikipedia (accessed 2026-05-25), the WHO estimates that nearly one-third of the world's adult population suffers from clinically significant sleep disorders, which forms the market base for these stays (Wikipedia, accessed 2026-05-25).
Hospitality context
Fastest-growing segment of premium wellness 2026, structuring operators: Park Hyatt NY, Six Senses Ibiza, Equinox Hotels, Rosewood.
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